Saudi Arabia And Russia Fight Bitter Market Share Battle As Oil Prices Collapse

By Vanand Meliksetian -

The Chinese word ‘crisis’ consists of the characters for ‘danger’ and ‘opportunity’. The unprecedented situation in global energy markets has provided traditional producers with an opportunity to displace incumbents in primarily the U.S. The price war Saudi Arabia started after Russia refused to reduce output in early March has decimated budgets of energy-dependent countries and oil companies. Riyadh and Moscow are playing with fire.


The world's no. 2 and 3 producers of oil are devastating America's energy industry where prices went negative a week ago for the first time. Just before OPEC+ agreed on a historical deal, U.S. senators were threatening to remove American troops from Saudi Arabia if Riyadh didn’t adhere to plans to reduce production.

Despite the political risks, Aramco has sent dozens of ships with 40 million barrels of oil to its refineries in the U.S. Furious lawmakers are calling it an economic ‘Pearl Harbor’. It is a bold move for a country heavily dependent on Washington’s security umbrella. According to Christian Malek, the head of EMEA oil and gas equity research at J.P. Morgan, “The Saudis recognize that they have one last big cycle coming, they want to make sure they position for that but equally they have a very important relationship with the U.S. and particularly Trump.”

Despite the risks, one could argue that Riyadh reached two of its goals after starting the price war. First, it got most producers on board to bear the burden and proportionately reduce production cuts. Second, the accord reaffirmed Riyadh’s leadership of OPEC and energy geopolitics. However, it is to be seen whether the victory is ‘Pyrrhic’.

COVID-19’s devastating effects on the global economy has reduced demand significantly. China and Europe are the largest net importers of oil in the world, making it extremely important markets for producers. Russia’s refusal to support Saudi Arabia’s proposal to reduce production in early March was partly caused by countries’ perception of risks concerning their essential markets.

Riyadh’s energy industry was hit much harder by China’s draconian measures when most of the country was closed for business during the first three months of this year. While Chinese buyers are also very important to Russian energy companies and Moscow has vested political interests in Beijing, most of its oil heads west instead of east. Approximately a third of the EU's oil imports originate in Russia.

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Moscow only agreed to reduce production after European markets were hit equally hard by COVID-19. Saudi Aramco, in response, has been targeting buyers aggressively in Russia’s backyard. To lure customers, Aramco is offering discounts and payment deferrals for up to 90 days. While Russian and Saudi negotiators provide cooperative statements in the OPEC+ context, market share is highly contested.

Riyadh’s aggressive position in the European market is somewhat offset by the structural advantages of Russian exporters. Due to historic reasons, European markets are connected to Moscow's oil fields by pipelines which significantly reduces transportation costs and provides flexibility. While Aramco is bound to the availability of tankers, Russian producers have fewer constraints. Also, European refiners have contracts to import certain levels of oil from Russia.

Besides Europe, Riyadh is also upping the ante in Asia where Aramco has cut prices by $3 to $5 per barrel, which is the second drastic cut in two months. Concerning East Asia, Russia again has a structural advantage over Saudi Arabia. The ESPO pipeline with a daily capacity of 1.6 million barrels in Eastern Siberia ends in the port city of Kozmino and a second branch leads into China to service clients directly. As in Europe, pipeline imports are cheaper, more flexible, and have shorter transportation times compared to Middle Eastern oil.

The importance of Chinese buyers in the current climate is only exasperated by Europe's drop in demand. Shipments of Russian oil that are already in European ports are diverted to mainland China. Some 800,000 tons were loaded from Baltic ports in the second half of March and 500,000 tons in early April. China is buying a record 1.6 million tons of Russian oil in April.

The Saudis are making good on a promise they made: flood the market with oil. It is a risky strategy in a world where storage capacity around the world could be full in a couple of weeks. While the energy industry seems to be heading full speed towards a cliff, exporters in Russia and Saudi Arabia prefer to maintain their market share instead of saving the industry. Only time will tell where this strategy will lead to.

By Vanand Meliksetian for Oilprice.com

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